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Musicians Welcome!

1/16/2014

 
An authentic sound resonates with women more than a catchy tune.

We crave meaning, emotion and heart in music.

It takes a genuine love of music to create for the individual listener and resist the temptation to “sell out” to a clamoring crowd.  You have this true passion, however, you’re also a realist. You understand that it takes more than a few individuals to impact the music scene. You need the crowd. You need to be heard.

Please don’t cave.
Don’t stifle your talent, bow to pressures or become less you to be heard.
Stay true and we’ll send 100 women right to you!


The CWA Review Crew can get your music to potential fans fast, allowing you to bypass all the politics and expectations of the mainstream.

In our world today there are great musicians marching to the beat of their own drums, following their hearts, and embracing the unique melody the Master is stirring in them.

Is this you?

If so, we want to encourage you.

Keep reading to learn how the CWA Review Crew can help you.
Apply today and we'll build you a crew of 10-100 women to listen to your music and blog about the experience. 


CWA reviewers are:

  1. Screened prior to acceptance. This insures that your reviewers are active. Our ladies have been chosen based on their presence online via their personal blogs, business or ministry sites, social media connections. They each have a following, a loyal group of people who trust them and value their opinion.
  2. Versed in the importance of SEO. The CWA Review Crew knows that you value this boost in marketing. Every review will feature the title of your recording or band name in the title of the review.
  3. Highly connected. The women at CWA are active on FB, Twitter, Linked In, Google+, and connect through blogs and everyday real life connections. They are influential women with a strong voice and the positive impact you need to spread the news about your book or product far and wide.
The CWA Review Crew has stringent guidelines that we expect them to follow so that we can guarantee a standard of excellence for each review that is posted.

This is a very affordable way to get huge exposure for your music. 


All I need are 3-5 songs. If you wish to, you can mail out CDs to your reviewers. As another option, you can save on shipping costs by providing mp3 files which can be sent to reviewers or building a private or public page online with free samples of your music. As long as reviewers have quality samples of full songs, we'll work with your needs. 


Reviewers will write about their experience listening to your music and link to your sales page. They will post their reviews on as many social networks as they participate on including twitter, FB Google+ and Pinterest. You will also have a Public page at this site where your music, band and mission will be introduced to our audience. 


It doesn't take long to listen to great music so you can expect a quick turn around and a lot of helpful buzz.

What if it isn’t their style? Well it can happen right? Everyone’s taste is different. I mean I hate catsup but some crazy people think it tastes great on eggs. What works for some people might not work for everyone. If your product isn’t a hit with a reviewer, you can still expect a review that shows respect for you as a creator.

CWA Reviewers will not ever slander you, degrade your talent or deface your message. If you’ve ever read a negative review before then you know what a gift that is. Here at CWA, you will find integrity in every review. When a product doesn’t work for them, they will consider why and try to identify a better audience for the product to their readers.



Submissions must not go against our Christian values. Music will be screened prior to acceptance for review just as all other forms of submissions are. 


Here’s what we need from you:

  1. You must agree to be responsible for shipping. The CWA Review Crew does not ship out any products. The product will come from you or your representative. We will provide shipping addresses.
  2. If you have a link or mp3 file, you will only need to send it to me via email. I will forward it on to your reviewers.
    • We (CWA/ Christian Women Affiliate) will not release our members email address to any representative.
  3. You (or your representative) are not to contact any reviewers directly. If you have a question or issue regarding a review, you agree to let CWA deal with reviewers directly.
    • Heather Randall is your Direct Contact for these questions/issues.
    • ReviewCrew@ChristianWomenAffiliate.com
    • If it is a Question about actually Submitting; Email RCsubmission@ChristianWomenAffiliate.com
  4. You agree that your product is intended for the Christian/ Family friendly market and will not be deemed purposefully offensive to those beliefs. It does not need to be a ‘christian’ product. 
  5. You agree to provide quality samples of your music. (The format and amount to be agreed upon in your application).
  6. Completion of the Musician Application.
  7. Payment
    • Payment is determined based on the number of Reviewers you want your Product in front of. You are NOT paying for a Review. You are paying for the Resources of Christian Women Affiliate. The time we invest in coordinating, scheduling, etc. 
    • Our prices are super low, so the full amount must be paid prior to launching your crew.
    • 10-20 Reviewers $40.00
      21-30 Reviewers $60.00
      31-50 Reviewers $80.00
      76-100 Reviewers $150.00

      Upon Acceptance of your Application, we will email you with information we will need at that time so we can get everything in our Private Group to build Your Personal Crew.

Here is what you can expect to receive:

  1. Your very own page at CWA packed full of links to reviews of your music. The page will also include basic information about your music. It will include images of your CD cover, band and any other relevant images. 
  2. Multiple tweets, FB posts, and various social sharing about your music using the tag #cwareviewcrew by our CWA Review Team and CWAtweets account.
    1. Expect interaction on your Facebook Page. We encourage our Reviewers to ask you questions there and engage with you. We encourage you to respond. This takes the place of the ‘interviews’ we have come to know that some do for site reviews.
  3. Product reviews usually fill very fast. In almost all cases, reviews are posted on the same day to heighten the SEO rating and maximize the impact of our efforts for you. 
  4. Reviewers will post on any social media sites they participate on including Facebook, Twitter, Google+ and Pinterest to further promote your title.
    1. IF your CD can be purchased in an online store such as amazon, please let us know and we will post there as well.

We truly look forward to partnering with you. We trust that, through the voice and influence of the CWA Review Crew, you will be seeing your music achieve the credibility and exposure that it deserves while reaching the potential that God desires.

Questions? Please email Direct to: RCsubmission@ChristianWomenAffiliate.com
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Book Trailers and Promotional Videos

1/3/2014

 

Elevate your marketing strategy with viral video marketing.


When you have a current Crew set up to review your book or product . . .

  • Your video will be used by all of your reviewers and embedded on their sites along with their reviews.
  • Your video will be posted on Facebook via our CWA Review Crew Fan Page. We currently have over 400 likes on this page and have a weekly reach of 230 viewers.
  • We will add your video on your Public Review Page.
  • A link to your video will be tweeted out by @CWAtweets. We currently have over 1100 followers on this twitter account!
Don’t have a Crew set up yet? It’s worth it!

Submit your book or product to the CWA Review Crew today and create serious buzz for your brand.

How you can use your video:

  • Add it to your websites right beside your buy now button.
  • Authors, consider playing your video at book signings for a bigger visual impact.
  • Add it to your Facebook fan page.
  • Tweet out the video link to your twitter followers.
  • Burn it onto a DVD for your publicist or sales rep to use at conferences.
  • Play your video at speaking engagements.
Your video will include unlimited jpegs and the length is determined by you.

For Only $50 you will get:

  • A custom made, high resolution video, specifically created with your taste and customer base in mind.
  • We search through the highest quality of music in the industry to find just the right song to match your product.
  • We provide high resolution video clips to further enhance to your product.
  • Your own download mp4 version of the video to share, email, post to youtube, vimeo, whatever you like- it is yours.
  • You will receive an embed code and link to your own personal video page.
Apply Here!

Want even more exposure?

Pay $75 to have your video created and merged with your CWA Review Crew services*.

Here’s what we need from you:

  1. You agree that your product is intended for the Christian/ Family friendly market and will not be deemed purposefully offensive to those beliefs. It does not need to be a ‘Christian’ product.
  2. Completed payment
  • Payment is determined by the amount of publicity we will be providing you in conjunction with the video. The cost is $75 with a crew and includes additional exposure through twitter, Facebook and your public page on CWAreviewcrew.com . The cost, for the video alone, is $50 and will require your efforts to get that video out there and seen by others. Remember, the video only benefits you if you have a wide range of viewers.
  • You are responsible for supplying text & jpgs and any relevant website infor (urls etc) to include in your video. Videos are usually between 30 secs and 2 1/2 minutes.
*Note: Crew costs are separate. See Crew prices and apply here.

Okay, ready to see an example?

Take a look at my book trailer created by CWA's talented Videographer, Evonne Mandella:


Process when agreeing to Review a Product

1/1/2014

 
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The following is the process that every member of The CWA Review Crew must
follow when agreeing to be on The Crew and to Review a Product.

  • Every Member of The CWA Review Crew will receive a ‘Badge’ for their side bar on their site. We require this disclosure. We have many sizes and styles to choose from.
  • After being accepted into The CWA Review Crew, we will use the information you provide to arrange with the authors or product owners/representatives to provide the product for review.

  • Christian Women Affiliate or it’s division, The CWA Review Crew does not ship out any products. The product will come from it’s representative. They are responsible for shipping. Know that upon giving CWA your information such as your full name and shipping address, only that information will be shared with the authors/representatives.
  • If it is a ‘digital product’ that you have agreed to review, then CWA will use your email address to email out the product. We (CWA/ Christian Women Affiliate) will not release your email address to any representative.
  • A Representative is not to contact you otherwise. They deal directly with CWA. 
  • As a member of The CWA Review Crew you always get to choose what book, ebook, product you want to review. We will send out an email to the Entire Crew with any new product with all of it’s information and you can choose to reply to review, or not. All are listed in The CWA Review Crew Private Group in great detail.

As members of The CWA Review Crew, you will each receive email invitations introducing every new product.

We’ll provide all the necessary information too so you can make an informed choice to participate or not.

If you want in, just come in and link up.  If it’s not for you, simply disregard the email and wait for the next offer.

Once you have decided to participate in a review:
  • You Agree to Read or Use (if it’s a product) in a timely manner.
    • If there is a deadline in the information, you agree to post your review before or on the designated date. (We know, sometimes there will be a layover. We are women and life happens.) Sometimes it will a matter of wanting ALL reviews for that product to be posted on the same day. This can have tremendous results for SEO. We ask that you commit full on to meet those deadlines. Otherwise the Review is due to be Published on your site & 1 Other site (Amazon, Barnes & Noble, Christian Books.com…… ) within 3 weeks of Receiving Your Product. 
  • Your Review is Your Own. We, nor no one will give you words to write for your review. Your review must be original, and your honest opinion. We realize this might not always be a review full of how much you LOVED it. What we want is it to be insightful. Be wise in your words in that you speak from where you are coming from or how you relate. Maybe it’s a good product, but just not for you. That is very different than a product just being all around not good, or not worth reading. We trust you will take our Authors and Representatives to heart and review their products with integrity.
  • Every Review must have the title of the product in the Title of the post. If the book is called, When Chicks Hatch, by Heather Randall than the title should be something with, ‘When Chicks Hatch, by Heather Randall’ in it. This is to best serve our representatives with good SEO. (Include Name and Author/Company whichever applies)
  • Every Review must be between 200 and 600 words. No more, no less. We believe somewhere in the middle is best to get your thoughts across and not tire your reader!
  • Your actual Review is not just about, ‘Did you like it?‘
    • Start with a summary of the book/product in the very beginning. Including the title again, what it is, who it might be for, what is it about.
  • Be Sure not to give away too many details to not spoil it for the reader!
  • Move on into your thoughts about the product. Your experience.
    • How did it move you? Did it teach you something? Did you find it had a strong message that needed conveying? Could you imagine others benefiting from it? How about the images both on the page and in your mind? Especially something that you really took away from the book or product. This is your space to express.
  • Finish off your Review by telling the readers where they can purchase if they like.
  • Use the Main Images of the Product and Links that we send along with the info on reviewing the product in your post. We include these so there are only quality images and you are not out there trying to find them. Any links we provide will be to a ‘Publisher’ or a direct link to the Authors site. As well as Direct links at where to purchase.
    • Note here: Yes, if it is sold on Amazon you can use your own Affiliate Link. This goes for Ebooks that have Affiliate programs as well.
    • Please make Images click over to the correct sources.
  • The above being said, one of the most important parts of your review is that you include a ‘Disclosure’ at the bottom of every single review you do through The CWA Review Crew.
  • This is the Disclosure below that you need to copy & paste to the bottom of every review. It can be under your signature and in finer print. But MUST be able to be seen clearly.
  • We do Not do this for gaining back links to CWA. We do it as it is stated in FTC guidelines. I thoroughly researched this and made this decision. 

So this is Our Disclosure:  I received a free copy of this book/Ebook/Product to review. I was not required to write a positive review nor was I compensated in any other way. The opinions I have expressed are my own. I am disclosing this in accordance with the FTC Regulations. I am part of The CWA Review Crew.


After Completing and Publishing Your Review...
  1. Go to the Public Page of your product over at the Main Site: http://www.cwareviewcrew.com/ and post a Direct Link via  'inLinkz' to your Review. (inlinkz is that little blue frog)
    • See Video Tutorial in our private group
    • Quick Link to All Current and Past Public Review Pages on the Main site is here: http://www.cwareviewcrew.com/for-review.html
    • Be sure to use a nice image for yourself and link to your Direct Post, not your Main Blog URL.
  2. Login into one of the following and post a review of the book, ebook or product is sold there.  (can be a shortened review taken from yours)  Amazon, ChristianBook.com or Barnes and Noble. If it is a Product that needs a different website we will include it in the info email.
    • Our Authors prefer the links above over Smashwords for Reviews. Amazon being at the top. Please feel free to bless the author by posting reviews on all of them!
    • As a Reviewer, it can also bring more attention and credibility to you by posting on these sites. So I suggest filling out your profile there.
  3. Part of why you were selected was to get your review out there, so now is the time to share it socially. Use the title of the product, author in your social sharing.
    • Tagging it #cwareviewcrew helps us keep the program out there. This is better for you as a reviewer as it will bring more representatives our way to share with you!
    • It's easy to tweet out when you have the tools on your site. Also, The CWAtweets account can easily Retweet your tweet as we follow the hashtag #cwareviewcrew
    • We can also take those and post on Facebook
    • Love for you to come by the CWA Review Crew Facebook Page and Share your Review there as well. AND on the Author/Product Owners Facebook page.
  4. Thank you for following our Guidelines and Procedure. When all done together it represents you, the authors, companies and CWA with Excellence. Love that.

All members of the CWA Review Crew must apply and be accepted into the program. 

Authors, Creators, Representatives see the Links Below As well to submit to the Program.

We look forward to working with each of you! If you have Questions that are not answered here, please email ReviewCrew@ChristianWomenAffiliate.com




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    Author

    Heather Randall, CEO of Christian Women Affiliate

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